New Design, Same Quality
A new name and visual identity. The same premium raw food your customers trust.
We’re pleased to introduce DIBO Finest, the next evolution of The Dogs Butcher. This marks a new chapter for our business and better reflects the quality, expertise, and care that go into every product we supply.
While our packaging and design have evolved, the product itself hasn't changed. It's still the same high-quality, British raw food in every pack, made to the standards you and your customers expect.
Designed to strengthen shelf appeal, support brand recognition, and help you continue selling our products with confidence, this update combines our much-loved, premium products with a familiar, heritage brand.
WHO IS DIBO?
DIBO are pioneers in raw dog food, becoming the first company in Scotland to make raw dog food over 30 years ago. Their Freeflow Meat and Menu ranges continue to be consistent best-sellers, trusted by both retailers and customers alike.
We share the same commitment: to produce high-quality, minimally processed raw food that supports happier, healthier lives for dogs.
That’s why we’re proud to introduce DIBO Finest, the evolution of The Dogs Butcher. This rebrand brings our products under a name that reflects our shared heritage, expertise, and long-standing dedication to raw feeding, while keeping the same products your customers know and trust.
WHY DIBO FINEST
As more dog owners switch to raw, they want clearer information, greater confidence in their dogs’ new diet, and a brand that feels as premium as the food itself.
That’s why we created DIBO Finest. The new name and branding let us communicate our products’ benefits more clearly, present them with confidence, and better showcase their quality, without changing a single recipe.
THE SAME FOOD YOUR CUSTOMERS TRUST
At the heart of DIBO Finest is the same raw food that has built our reputation nationwide. We continue to make every recipe using high-quality ingredients, carefully prepared to support dogs’ long-term health and wellbeing.
Our commitment to local, ethical sourcing, premium formulations, and strict manufacturing standards remains unchanged, because these principles have always been fundamental to how we operate. The product itself has not changed, ensuring complete continuity for your customers.
A NEW LOOK
DIBO Finest introduces clearer packaging, stronger branding, and product information that’s easy to understand at a glance. The updated design is intended to improve on-shelf clarity, support customer decision-making, and enhance the overall retail experience.
Whether customers are new to raw feeding or long-standing DIBO users, the new look makes it simpler and more convenient for them to choose the right product, helping you drive confidence and conversion in-store and online.
Explore our ranges
FREQUENTLY ASKED QUESTIONS
Why has The Dogs Butcher changed to DIBO Finest?
We’ve evolved our brand to better reflect the premium quality, expertise, and care behind our raw food. The new name and look bring clarity and confidence, without changing what matters.
Has anything changed with the food?
No. Our recipes, ingredients, sourcing, and standards remain exactly the same.
Will dogs notice any difference?
Only the packaging. Your customers' dogs will still enjoy the same raw food they know and love.
Are the ingredients still the same?
Yes. We continue to use the same trusted ingredients and formulations.
Why the name DIBO Finest?
It represents the very best of what we do, premium raw nutrition, carefully prepared, with no compromises.